It’s in the centre, Mr. Venter. It’s rare that payoff lines from advertising campaigns become so sticky that it becomes part of the colloquial lexicon and, for that matter too, a geographic metaphor for Bloemfontein. Slap bang in the middle of our country, most roads to the Eastern and Western Cape lead into and out of the City of Roses. Others fly in and out of Bloem for its function as Judicial Capital of the country or some other briefcase-related reason. Next time stay a few extra days, extend your business trip or plan a weekend to Middle-SA – the city is rich in historic heritage, its residents exceptionally friendly and there’s more than a lot to do.

Get There and Stay There

It’s only a four hour drive or a 45 minute flight out of Jozi and less than 90 minutes when jetting from Cape Town or Durban. Mango flies daily between Cape Town and Bloemfontein while SA Express services Durban and Johannesburg. Road trips are easy with great road infrastructure.

Accommodation in Bloemfontein is easy. Check out for a fantastic selection of boutique hotels, guest houses and bed and breakfast options. Alternatively the Urban Hotel in central Bloemfontein, the City Lodge or the Tsogo Sun are in the middle of the middle if hotels are your preferred bed night fare.

Friday Nights

Dine at Mozambik in Bloemfontein and afterwards party the night away at the legendary Mystic Boer. It is probably one of the country and Bloemfontein’s most famous landmarks. It opened its doors in 1997 and has since become an institution; no visit is complete without painting the town red at Mystic


It’s history day and in and a day-long itinery of culture awaits. The Oliewenhuis Art Museum opens at 8am so you’re off to an early start. It’s a satellite of the National Museum and aims to preserve collections that showcase our South African art heritage. Spend at least a couple of hours drinking in the exceptional talent we have in this country.

After lunch visit the Anglo Boer War Museum. It is the only museum in the world dedicated to one of our country’s great wars (1899-1902). Stop by the Botanical Garden later with a picnic basket of champagne and crackers. A necessary diversion after a day of culture-vulturing.

Other places of interest easily woven into the day include the President Steyn (Boer War President) House, Naval Hill, the Bloemfontein Observatory and the National Museum among many others.


The Cheetah Experience is probably one of the most engaging and exhilarating experiences. Get up close with one of Africa’s most graceful creatures and fall in love with conservation. It is centres like these that curate our heritage; the passion and care of the staff at the centre is admirable and no visit to Bloemfontein is complete without visiting.

Head back to town sated and spend the afternoon window shopping at the Waterfront or Mimosa Mall. If you are an enthusiastic photographer, take a walk through the centre of town and capture the heart of the city, its historic buildings and ox-wagon wide main roads.

This was simply a taste of what the City Of Roses has to offer. Often forgotten by travelers tunnel-visioning about the coast or the Cape Winelands, the central part of our country is incredibly beautiful with inspiring landscapes and a host of attractions and things to do within easy reach. Only a few hours away are the Maluti mountains, Golden Gate National Park, the impressive Gariep Dam and the countryside that ultimately became Middle-Earth in Tolkien’s Lord Of The Rings saga.

Bloemfontein is certainly in the centre, but in more ways than one could have ever imagined.